SEO
Tools

This page is a reference sheet, not a guide.

Technical tests

• Test Rich Results - evaluate currently implemented structured data
• See PageSpeed Insights for speed and user experience metrics.
• Run Mobile Friendly test
• Check HTTP Status - bulk-test up to 100 URLs and their HTTP-responses.
• Redirection Path (Chrome Plugin) - Does the same as HTTP status, but always for every page you visit, very smart!

Performance monitoring

• Bing Webmaster Tools - FREE; use it!
• Google Search Console - FREE; use it!
• Google Analytics
• Fathom Analytics - Cookie-free, privacy-focused analytics. $14 and up / month. This affiliate link will give you $10 off your first invoice. 7 day free trial.
• Any rank-tracking tool.

Keyword research

• Keywordtool.io - $69 and up / month. Same as Keyword Planner, but better!
• Google Ads Keyword Planner - requires that you have active campaigns, in order to access all features. So not really free, but kind of.

Site audit

• Use Screaming Frog - This SEO tool can do almost all of the above if you know which buttons to press.

Bucket'o'bits

• What is my IP?
• Google My Business review link generator
• UTM link generator

Opportunities for increased visibility

Get in touch with a a multi-talented SEO like myself.